• Making impressions that last

    Making impressions that last

    DISTINCTIVE DESIGN SOLUTIONS FOR MARKETING COMMUNICATIONS

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  • Shaping Solutions that go Beyond the Box

    Shaping Solutions that go Beyond the Box

    CREATIVE CONCEPTS THAT COMMAND ATTENTION

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  • Creating Communications that Connect

    Creating Communications that Connect

    FROM BRANDING AND COLLATERAL TO INTERACTIVE AND EXHIBITS

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  • Developing Campaigns that Get Results

    Developing Campaigns that Get Results

    AN INCREDIBLE CHALLENGE WITH IMPRESSIVE RESULTS

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Distinctive Design Solutions that Work


Many people think design is just about making something “look” a certain way. But as Steve Jobs made abundantly clear at Apple:
“Design is not just what something looks like and feels like. Design is how it works.”

That has been the underlaying principle of our work for nearly three decades. No matter what the project or its final form, our design process is focused on developing solutions that work. Concentrating on the purpose and nuanced details of what our clients say helps ensure the final solution serves its intended function and their specific needs, distinctively represents their brand, and maximizes their investment and its impact. And while every project varies in complexity, clear direction, thoughtful planning, creative insight, and intelligent execution guide each step of the process toward a successful solution.


OUR BODY OF WORK INCLUDES:

BRAND IDENTITY     |     PRINT COLLATERAL     |     WEB      |     SIGNAGE     |     EXHIBITS      |     PACKAGING     |     STRATEGIC MARKETING PLANS


Our Work Process

We ask a lot of questions so we clearly understand our client and the project goals, audience, message, desired outcome, and budget.

From our discovery dialogue, we formulate a set of parameters to define the framework for the project and guide our creative exploration.

We gather, read, and assess all content and related information to strategize the concept and develop the plan to inform our next moves.

Using that strategy, we thoughtfully craft every word, image, and element to illuminate the most effective and creative solution.

 

 

Working with our client to tie up all loose ends, we make all necessary adjustments before we provide the artwork to the selected vendor.

To ensure that the end result hits its mark, we manage the production process, from artwork preparation to delivery of the final product. 


New and Noteworthy

Kindness Cards
Kindness Cards

Spread some Kindness

Discover the inspiration behind the design of our “Kindness Cards” and learn how you can get your own set to share with others. Read more.

2022 American Graphic Design Awards
2022 American Graphic Design Awards

2022 American Graphic Design Awards

Four projects developed by 2k Design were recognized in Graphic Design USA magazine's 2022 American Graphic Design Award competition. Read more.

 

2021 American Graphic Design Awards
2021 American Graphic Design Awards

2021 American Graphic Design Awards

2k Design was recognized with four American Graphic Design Awards in Graphic Design USA magazine's 2021 design competition. Read more.


ABOUT US

For over two decades, 2k Design has crafted strategic design solutions based on our clients’ unique needs. Our work includes identity, print, web, packaging, signage, and exhibit design. We believe thoughtful planning, exceptional creativity, and outstanding organization are essential in developing the details of a project in a way that make the most sense, provides the most value, and has the greatest impact. 

2k Design is certified as a Woman-Owned Business Enterprise by the New York State Office of Economic Development.

GET IN TOUCH

  17 Thoroughbred Way
Clifton Park, NY 12065

  518-348-0630

  info@2kDesign.com

© 2023 2k Design. All rights reserved. Web development by Web Instinct, Saratoga Springs, New York