Distinctive Design Solutions that Work
Many people think design is about making something “look” a certain way. But as Steve Jobs made abundantly clear at Apple: “Design is not just what something looks like and feels like. Design is how it works.”
That is the underlying principle of our work. No matter what the project or its final form, our design process is focused on developing solutions that work. Concentrating on the purpose and nuanced details of what our clients say helps ensure the final solution serves its intended function and their specific needs, distinctively represents their brand, and maximizes their investment and its impact. And while every project varies in complexity, clear direction, thoughtful planning, creative insight, and intelligent execution guide each step of the process toward a successful solution.
OUR BODY OF WORK INCLUDES:
BRAND IDENTITY | PRINT COLLATERAL | WEB | SIGNAGE | EXHIBITS | PACKAGING | STRATEGIC MARKETING PLANS
Our Work Process
We ask a lot of questions so we clearly understand our client and the project goals, audience, message, desired outcome, and budget.
From our discovery dialogue, we formulate a set of parameters to define the framework for the project and guide our creative exploration.
We gather, read, and assess all content and related information to strategize the concept and develop the plan to inform our next moves.
Using that strategy, we thoughtfully craft every word, image, and element to illuminate the most effective and creative solution.
Working with our client to tie up all loose ends, we make all necessary adjustments before we provide the artwork to the selected vendor.
To ensure that the end result hits its mark, we manage the production process, from artwork preparation to delivery of the final product.
New and Noteworthy
Spread some Kindness
Discover the inspiration behind the design of our “Kindness Cards” and learn how you can get your own set to share with others. Read more.
38th Annual Education Marketing Awards
Four projects developed by 2k Design were recognized in Higher Education Marketing Report’s 38th Annual competition. Read more.
2022 American Graphic Design Awards
Four projects developed by 2k Design were recognized in Graphic Design USA magazine's 2022 American Graphic Design Award competition. Read more.
ABOUT US
For over two decades, 2k Design has crafted strategic design solutions based on our clients’ unique needs. Our work includes identity, print, web, packaging, signage, and exhibit design. We believe thoughtful planning, exceptional creativity, and outstanding organization are essential in developing the details of a project in a way that make the most sense, provides the most value, and has the greatest impact.
2k Design is certified as a Woman-Owned Business Enterprise by the New York State Office of Economic Development.